I’ve just finished setting up RSS email templates in Mailchimp for INQUIRE botany. http://www.inquirebotany.org
INQUIRE are funded to provide info on inquiry-based science education and there are ten languages each of which needs to have regular email newsletter communications sent to its subscriber list.
With very stretched resources and limited capacity in the different countries for creating email newsletters in HTML, INQUIRE were rather wondering how this would be achieved.
The answer: fully automated emails that go out monthly, using whatever news items have been posted on the relevant site in the previous few weeks.
So: no email drafting for the client for the next three years – just the manageable task of posting news items occasionally.