Digital Strategies
ContractStore sends out email newsletters to customers, and they also run a blog on legal tips and guidance for business. We set up an RSS driven template so the emails go automatically from the latest blog posts. Here is a sample.
If you’d like help to setup and run your email newsletter, get in touch.
This project happened in my previous life as a botanist and explorer. Recently we were very excited to discover that several new snail species were discovered by our efforts. Hilary May (nee KIngston), the snail collector, is going have one of the snails named after her. Another will be named after the Shiwiar tribe who hosted us. It made me realise I had better make a small website to store the project report and stay in touch with the Shiwiar, who now host regular tours in their territory.
We’ve launched a website with simple branding and digital downloads for sale. It features a series of Football quizzes, suited for pub quiz evenings and also aimed at social and sports club events or just for football fans to test themselves and have fun. The site is made using WordPress.com which makes it more restrictive but also means its free to host. Once the project is earning its keep, the site can easily be upgraded to a custom domain and more tailored design. The downloads are handled using Sellfy, and we’ve set up an affiliate system to promote the products too.
We’ve launched Exporting Made Easy as a PDF EBook to download.
The print version was adapted to a PDF and the Sellfy digital downloads system is used to manage the product.
Take a look at how the download works here
If you;d like to discuss your e-book project, get in touch
Hannah Miller has taken the plunge and left her day job to launch a solution-focused hypnotherapy business in south Gloucestershire.
Taking a collaborative approach, we developed the logo and colours and setup a WordPress website for Hannah. We’ve handed it over to Hannah to control but we are here to help out whenever she hasn’t the time or the inclination for edits or updates.
Good luck Hannah!
If you are looking for help with a website or branding project, get in touch.
This week the Botanic Gardens Education Network (bgen) celebrated its 25th anniversary. Presentations, a picnic and a tour of Kew Gardens were much enjoyed. To coincide with this happy event we launched the redesigned bgen website, which is a custom WordPress site with features for members-only content.
Kew Studio in west London has resident artists with their own workspaces, as well as a wide network of artistic members who access the excellent and unique printmaking facilities, talks, workshops and other events that are held in this beautiful former school building.
I was briefed to build a new website that was more inviting and friendly, and also would allow artists to update their own pages on the site.
We elected for WordPress which offers flexibility, all the features needed and plenty of scope to develop at the studio’s pace. The site is hosted with TSOHost, an excellent and low-cost provider who have recently begun to offer free hosting for charities.
The project included applying a new logo, integrating an existing print room booking calendar, and providing training to artists in how to manage their own page. We’ve also linked to a new Facebook page and added in features like Google map links and an email subscription service.
In some cases this has given artists their first web presence and I hope it will help them, and the studio, thrive long into the future.
See the new site at http://kewstudio.org/
I’ve just finished setting up RSS email templates in Mailchimp for INQUIRE botany. http://www.inquirebotany.org
INQUIRE are funded to provide info on inquiry-based science education and there are ten languages each of which needs to have regular email newsletter communications sent to its subscriber list.
With very stretched resources and limited capacity in the different countries for creating email newsletters in HTML, INQUIRE were rather wondering how this would be achieved.
The answer: fully automated emails that go out monthly, using whatever news items have been posted on the relevant site in the previous few weeks.
So: no email drafting for the client for the next three years – just the manageable task of posting news items occasionally.
Spider Books has just published ‘Exporting Made Easy – A Practical Guide: Selling Services and Products Overseas Through Agents and Distributors (including the Legal Bits!)‘, a short business book that introduces the process for exporting goods and services.
Aimed at UK SMEs, but useful in other countries too, the book is designed for businesses wanting to get started in exporting.
The authors Simon Bedford and Giles Dixon are both experts in the field with many years experience supporting businesses to expand into new territories.
It’s easy to read and will tie in very well with the current efforts to boost the economy by encouraging exports from the UK.
You may find it surprising that you can export your services as well and this book makes clear how that can work and what to consider.
About
Published by Spider Books, and printed by Short Run Press, Exporting Made Easy is priced at ￡10.99.
>>It is available to buy on Amazon.co.uk and >>direct from Spider Books.
Paperback: 110 pages
ISBN-13: 978-0956108425
Product Dimensions: 21 x 14.8 x 0.7 cm
More at the Exporting Made Easy website